Thursday 7 March 2013

SPONSORED VIDEO: Dont 'wash your hands' off reality

The other day I read this on my friend’s social media profile, “The water in your toilet is cleaner than nearly a billion people have to drink”. It’s amazing how we take so many things around us for granted.
I somehow felt the same when I saw Lifebuoy's ad; Gondappa. Considering the social work the ad does, I don't know if I should even call it an ad. I could perhaps call it a social message.
In this video you will see below, a father walks on his hands from his house to the temple to thank God that his son has turned five years old. My ignorance would perhaps be the same as the city girl in the video, who asks "What's so big about turning five?"
The same age of five perhaps wouldn't be that significant for a city child, because he or she will have access to utmost hygiene and care from his or her parents. I was shocked to learn that 2 million children below the age of five die every year of infections like Diarrhoea and Pneumonia! What was even more shocking to learn that almost half of these deaths can be prevented by simply washing hands with soap; another instance of how we take things for granted in cities.
Kudos to Lifebuoy who have taken up the mission of spreading this message. If not anything else, let’s try and at least spread this message.



Post sponsored by Lifebuoy


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